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Humanity Will Always Be The Reference • Doubleshot

The “human edge” is simply humanity itself.

Liam Spradlin Liam Spradlin
• Nov 26, 2025 • 2 min read
Humanity Will Always Be The Reference • Doubleshot

This week, I published a new episode of Design Notes with SVP of Design for Expedia Group, Rachel Been. In the episode, we got into Expedia's recent announcement—the company was among the first batch of apps developed for ChatGPT, enabling users to engage in conversations with data about travel plans and destinations. It’s an interesting shot at synthesizing data into a more personal sense of understanding, and marked a new chapter in the type of conversational and personal design Rachel had pursued both in founding Material Design and working on Google Home.

In the interview, we also discussed a common theme among designers right now: what do we do in the post-AI era? Rachel hit on a point I've long believed: that people can tell how someone felt when they made the thing they're seeing.

The “human edge” is simply humanity itself.

Even in discussions of things like AI-generated images or video, the discourse inevitably turns to comparing it against human-created art. Generated imagery, text, or even interfaces, always exist in the frame of actual human creation.

This theme is what inspired the notes in this issue of the Doubleshot.

Let's get started.

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